Private Decision Network for Serious Ecommerce Founders
Your personal board of vetted founders & experts.
Pressure-test high-stakes decisions with experienced peers and vetted experts before costly mistakes are made.
Within Electus you save time and money.
Application-only · Limited seats
The Problem Isn’t Growth. It’s Decision Risk.
At scale, most mistakes aren’t tactical; they’re strategic.
The cost isn’t moving too slowly.
It’s choosing the wrong structure, the wrong hire, the wrong partner, or the wrong growth path and realizing it months later.
As businesses scale:
> Complexity increases
> Context fragments
> The number of people who can give relevant input shrinks
Decision risk compounds quietly.
Electus exists to reduce that risk before decisions get expensive.
Why Founders Join Electus
Founders don’t join Electus to learn more.
They join because the value of a wrong decision is too high.
>To avoid expensive mistakes around structure, hiring, or growth
>To make decisions faster without cutting corners
>To pressure-test assumptions before committing time or capital
>To stop relying on fragmented advice from biased sources
>To have a trusted room when stakes are real
One avoided mistake often justifies the membership.
How Electus Works
1. A Real Decision Emerges
A high-stakes choice around structure, hiring, growth, capital, or risk.
2. Context Is Framed Clearly
The situation, constraints, and options are laid out—no hypotheticals.
3. Experienced Input Engages
Relevant peers and vetted experts pressure-test the decision. No pitching. No selling. No noise.
4. You Decide With Clarity
You received quality input from people who have already done it. The decision moves forward with fewer blind spots and clear trade-offs.
No content. No guesswork. Only decisions that matter.
What Access Unlocks
Curated Electus Circles
Personalized small groups of 4–5 founders, hand-selected based on business profile and decision complexity. No random networking.
Your Circle functions as a private boardroom:
> Async discussions via a private group chat
> Monthly facilitated sessions (online by default, in-person where possible)
Show up with your hardest challenge, leave with a clear plan.
Top-tier insights & solutions
1) Peer & Expert Decision Network
A private Slack where you pressure-test real challenges every day with other 7–8 figure founders and vetted experts—fast, contextual, and without noise or pitching.
2) On-Demand Expert Sessions
Regular expert-led calls focused on high-impact topics. No pitching, just valuable insights that move the needle forward.
> Tax & global structure
> Banking & payment processing
> Hiring & AI automation
> Growth & Ops systems: Meta, Google, CRO, Branding, Fulfillment
> Exit & M&A
> Personal performance (biohacking)
In-person sessions
Quarterly Electus Masterminds
1 full day of closed-door, high-signal sessions designed for depth. In-person Electus Circle, expert presentations, key topic workshops, and more.
Annual Electus Summit
The ultimate Electus experience. 2–3 days of a deeper, immersive gathering combining:
> Advanced e-commerce sessions
> Founder discussions with guest speakers
> Shared experiences to strengthen long-term trust and relationships
Lonely decisions are expensive. Stop paying that tax.
It’s about having the right room when decisions matter.
Who Electus Is For
Electus is built for founders already operating at scale, where decisions carry real financial and operational consequences.
7–8 figure e-commerce founders or owners
Founders managing complexity (teams, spend, entities, risk)
Founders who desire to only be around other high-level founders and experts, no beginners, no noise.
Founders willing to engage, not observe
Who Electus Is Not For
Electus is intentionally not designed for everyone.
Early-stage or pre-product-market-fit founders
Anyone looking for courses, playbooks, or coaching
Founders seeking accountability, motivation, or validation
Passive members or observers
People optimizing for networking over decision quality
Electus exists to improve decision quality, not to increase activity.
Your First 30 Days Inside Electus
Step 1: Context & First Decision
You onboard with context: your business, constraints, and the decisions that matter most right now. One real, high-stakes decision is framed clearly and brought into the room.
Step 2: Pressure-Testing
Relevant peers and vetted experts engage.
Assumptions are challenged, blind spots surface, and second-order effects become visible.
Step 3: Clarity & Direction
Options narrow. Trade-offs become explicit.
You gain clarity on what to do and what not to do.
Step 4: Execution With Conviction
You move forward with confidence, knowing why this is the right decision and what risks you are consciously accepting or avoiding.
Most members recover the value of Electus from a single decision in their first month.
How to join Electus
Member requirements
> Founder or CEO of an active e-commerce business
> Annual revenue of $1M+
> Currently facing real, high-stakes decisions
> Willing to actively participate (not observe)
Our application process
1. Apply
Submit a short application outlining your business and the decisions you’re currently facing.
2. Review
Every application is reviewed manually for fit.
3. Receive
If it's a match, we’ll walk you through what’s waiting for you inside Electus. The exclusive spaces, members, and experiences.
4. Secure
Approved members secure their place with a commitment deposit (total fee deductible).
5. Start
Full access begins on the official Electus go-live date or your accepted cohort start.
Application-only · Limited seats
Money Back Guarantee
Electus is designed to work when it’s actively used, not passively consumed.
If you bring real decisions and actively engage in your first 90 days and still don’t find clear value, we’ll personally review your membership and refund accordingly.
Electus works best for founders who show up with real decisions.
A Note From the Founder
As businesses scale, the quality of decisions matters more than the volume of input.
At higher levels, the circle gets smaller, not because people disappear, but because fewer have relevant experience.
Electus was built to be a private decision layer for founders operating with real complexity: cross-border structures, senior hires, capital allocation, and risk-heavy growth moves.
The standard is simple:
Real operators. Real decisions. Real growth.
Electus isn’t built to be large.
It’s built to be useful when the stakes are high.
— Maarten Klijnsma
Founder, Electus Lounge
FAQs
-
Electus is for founders and CEOs of established e-commerce businesses, typically operating at 7–8 figures, who are facing real operational or strategic decisions.
-
No. Electus is a decision network. There are no courses, frameworks, or coaching programs.
-
Within Electus you save time. That is our goal. Most members engage a few hours per month only, primarily around decisions that already require attention. You use Electus when you need it, so you know your time invested inside Electus gets an instant ROI.
-
Circles are intentionally matched based on business profile and decision complexity and are re-matched every now and then to remain relevant.
-
Yes. Members join on a rolling basis and are placed into the next available Circle.
-
Electus offers a 90-day participation-based guarantee. If you engage fully and don’t see value, you can exit and get a full refund.
-
Yes. All discussions inside Electus are private and confidential.